Art direction for the American Express Contactless transaction campaign in Japan.

Direction: Fast and easy transactions are communicated with lighthearted and playful imagery.

Tone & Manner: A subtle and quirky tone is used to show moments inspired by everyday life.

Photographer: Osamu Yokonami

Environmental Branding in Shanghai China. Bringing the voice into the new HQ building of the global sports brand.

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Credits

Interior Design - SPARK

Branding / Environmental Design - Alpha Labs Agency

Creative Director / Design Lead - Alpha Labs Agency

Project Manager / Design Lead - Mio Yoshigiwa

Designers - Laura Heidotten, David Rygiol, Matt Meiners, Mariko Oka, KJ Chang

The logo design for a women-owned garden + coffee shop.

Design: An elegant yet humanistic approach in logo design to match with the Brooklyn Brownstone storefront.

System: The branding was created to have versatility in mind for a variety of media.

I create visual metaphors that encapsulate both emotions, memories and dreams. Collages, photo altering, screen printing, mark-marking are some of my methods.

Title: Working Woman

*Only a portion of this work came to fruition due to the spread of Covid-19.

Art Direction for Netflix Japan’s multi-contents campaign targeting Spring Holiday in Japan. The campaign was planned to run across cross-media including OOH, digital signages, TVC, Social Media and a giveaway campaign.

Design: As a multi-content campaign, the visual direction was to be minimal yet recognizable; let the iconic N Logomark do the talking and give the copies and content plenty of space for expression. Motion graphics and video played a big role in this campaign. From the screens inside of trains and digital signage at the stations, as well as TVC and Social Media, each venue presented unique opportunities. Although specs and the duration varied, the goal was to deliver the feeling of excitement from all of the content that Netflix has on offer.

To spread more awareness of Lion’s floral fabric softeners, Aroma Rich, the team created an event in Tokyo during the hot summer where the audience can explore various scents and create a custom-printed fan.

Design: Envisioning the flowers traveling in the breeze as scents, we created visuals that are playful, airy and active.

Sense Your Aroma Gallery Event: Installations of fans fanning various scents of the fabric softeners, each audience can find their favorite scent. With the custom-developed photo booth, audience can create the custom fan that are unique to the color of the clothes. The camera snaps a photo and extracts the colors from the audience’s clothes and translates that data to specific colors and flowers which then get printed on the fan with a 3D printer.

ILLUSTRATOR: NIKY ROEHREKE

Branding for an Australian-style pie shack. Casual, hip, and on-the-go.

Design: The monochromatic colors and negative type-face convey a relaxed, fun, and adventuresome attitude.

Culture: Open late for the younger demographic who often like to grab a bite late at night.

Localizing the NIKE React Shoe campaign design for the Japanese Market including OOH, local video-shoots and event design.

Video: Assisted with the art direction for the video shoot to promote Tokyo Go Fes Event.

Video Director: Hiroshi Kondo

Tokyo Go Fes Event: An event where music and running meet. Designed the event space throughout the venue. The track ran down the entrance and into the React shoe trial space.

I create visual metaphors that encapsulate both emotions, memories and dreams. Collages, photo altering, screen printing, mark-marking are some of my methods.

Title: Summer

I’ve worked with brands to help elevate their digital existence by producing their voice in photography. After brainstorming with the planner/copywriter, I handle the art direction, photo-shoot, and the post-production.

Logo creation for a coffee shop. Great quality coffee served in friendly, approachable and community- focus environment.

Design: Inspired from the Little Bear Constellation - As the coffee shop’s mission is to thrive to be the north star for people’s everyday lives.

Tone & Manner: Great quality coffee shop doesn’t have to be serious and intimidating. Ursa Minor is playful and friendly and gives comfort to anybody that walks in.

I create visual metaphors that encapsulate both emotions, memories and dreams. Collages, photo altering, screen printing, mark-marking are some of my methods.

Title: Living Rich

I’ve worked with brands to help elevate their digital existence by producing their voice in photography. After concepting with copywriter, I handle the art direction, photo-shoot, and the post-production.

Cover Design for Ruby Luna and The Fox’s new album “This can help us in the end” in the fall of 2019.
Printmaking, collages, and digital image altering.

Front-end design for the unique history of type foundries in St. Louis. Fluid and story-telling like approach to display the history and many beautiful typographies.

Co-Designer: Laura Heidotten

I create visual metaphors that encapsulate both emotions, memories and dreams. Collages, photo altering, screen printing, mark-marking are some of my methods.

Title: Arizona Life

I’ve worked with brands to help elevate their digital existence by producing their voice in photography. After brainstorming with the planner/copywriter, I handle the art direction, photo-shoot, and the post-production.