*Only a portion of this work came to fruition due to the spread of Covid-19.
Art Direction for Netflix Japan’s multi-contents campaign targeting Spring Holiday in Japan. The campaign was planned to run across cross-media including OOH, digital signages, TVC, Social Media and a giveaway campaign.
Design: As a multi-content campaign, the visual direction was to be minimal yet recognizable; let the iconic N Logomark do the talking and give the copies and content plenty of space for expression. Motion graphics and video played a big role in this campaign. From the screens inside of trains and digital signage at the stations, as well as TVC and Social Media, each venue presented unique opportunities. Although specs and the duration varied, the goal was to deliver the feeling of excitement from all of the content that Netflix has on offer.