To spread more awareness of Lion’s floral fabric softeners, Aroma Rich, the team created an event in Tokyo during the hot summer where the audience can explore various scents and create a custom-printed fan.
Design: Envisioning the flowers traveling in the breeze as scents, we created visuals that are playful, airy and active.
Sense Your Aroma Gallery Event: Installations of fans fanning various scents of the fabric softeners, each audience can find their favorite scent. With the custom-developed photo booth, audience can create the custom fan that are unique to the color of the clothes. The camera snaps a photo and extracts the colors from the audience’s clothes and translates that data to specific colors and flowers which then get printed on the fan with a 3D printer.
ILLUSTRATOR: NIKY ROEHREKE